The way people buy things online is about to fundamentally change. For the past two decades, e-commerce has been built around a simple loop: a human browses, compares, and clicks "buy." But a new wave of AI agents is rewriting that loop entirely.
Today, we're announcing Nohi — the first marketplace purpose-built for AI agents.
Why now?
Consumer AI assistants are no longer novelties. Millions of people now delegate everyday tasks to AI — from scheduling meetings to summarizing emails. The next natural step is purchasing. When you ask your assistant to "find a birthday gift for my sister" or "restock my protein powder," the agent needs a reliable, structured way to discover products, compare options, and complete a transaction.
Existing e-commerce platforms weren't designed for this. They rely on visual layouts, banner ads, and recommendation carousels — none of which an AI agent can parse or trust. Product data is buried in unstructured HTML, pricing changes without notice, and checkout flows require human interaction at every step.
Nohi solves this from the ground up.
How Nohi works
At its core, Nohi provides three things:
Structured product data. Every listing on Nohi is machine-readable by default. Sellers describe their products using structured schemas — specifications, pricing tiers, delivery windows, return policies — all in formats that AI agents can evaluate programmatically.
A trust and verification layer. Agents need confidence that the products they recommend are legitimate. Nohi verifies seller identities, validates product claims, and maintains quality scores that agents can factor into their purchasing decisions.
Frictionless checkout. Our API handles the entire transaction — from product discovery to payment processing to order confirmation — in a single, stateless flow. No CAPTCHAs, no pop-ups, no redirect chains.
The seller opportunity
If you're a seller, Nohi opens an entirely new distribution channel. Instead of competing for a human's attention on a crowded search results page, your products are evaluated on their merits — price, quality, delivery speed, and relevance to the buyer's stated need.
Early sellers on Nohi are seeing conversion rates 3-4x higher than traditional marketplaces. The reason is simple: when an AI agent recommends your product, the buyer already trusts the recommendation. There's no need for persuasion — just fulfillment.
We're launching with zero commission for the first 90 days, and a flat, transparent rate after that. No hidden fees. No pay-to-play rankings.
What's next
This is day one. We're starting with digital goods, SaaS subscriptions, and API services — categories where fulfillment is instant and the feedback loop is tight. Physical products are on the roadmap for Q2 2026.
We're also releasing our Agentic Shopping SDK, which lets any chat app embed product discovery and checkout directly into conversations. If you're building a consumer AI assistant, we'd love to talk.
The future of commerce isn't about better ads or smoother checkout buttons. It's about building infrastructure that lets AI agents transact on behalf of the people they serve — reliably, transparently, and at scale.
Welcome to Nohi. Let's build this together.
